The field of management is a dynamic field with a wide scope. All organizations of any category, whether small or large, need competent managers who, by applying their knowledge and experience, use the resources in the organization in an optimal way and to obtain the best results in producing products or providing desirable services.

Managers must identify the special expertise of employees and get the best results from their expertise. In order to obtain this level of ability, it is necessary to be familiar with technical skills such as proper planning, as well as skills such as leadership and work values ​​that connect the components of the organization.

 

There are differences of opinion on whether management is a science or an art. Management can be considered a kind of science because in the process of management, scientific methods are used to work or develop organizational models and understand the psychology of management.

With the changes that are happening rapidly in the world of business, smart managers should change themselves with modern science and absorb modern knowledge. The moment a manager claims to know everything is exactly at the point of collapse.

 

Skills and abilities necessary to study in the field of management

• Ability to lead a group

• Having high communication skills

• Ability to analyze issues and situations

• Having creativity and high decision-making power

• Proper expression technique

• Interested in business and economic issues

• Having determination while being flexible

• Having high self-confidence

• Ability to solve challenging problems 

 

Active departments in this field:

Business management

Financial management

Project management

Insurance management

Executive management

Business Administration (MBA)

Innovation management and entrepreneurship

Management of customs affairs

Marketing management

Banking management

Strategic management

Human resource management

Coaching and leadership

Sales and marketing

branding

Digital marketing

Hotel and tourism management

 

Brand and business development

Brand and business development include strategies that aim to create value and increase brand recognition in the market. This process includes several main steps.

Brand definition, market and competitor analysis, mission and vision, marketing strategy, customer experience, product innovation, maintaining brand identity, performance measurement, market expansion and customer relationship management.

Finally, brand development requires coordinated strategies and continuous performance evaluation.

 

Project management:

 It is the process of planning, organizing, and monitoring various resources and tasks with the aim of achieving specific goals in a project. This process includes setting goals, allocating resources, scheduling, managing risks, and controlling project progress. The project manager is responsible for coordinating the team, overseeing tasks and ensuring project delivery on time, cost and quality.

 

Innovation management and entrepreneurship

Innovation and entrepreneurship management is the process of identifying, developing and commercializing innovative ideas in the majority of new businesses or improving existing processes in organizations. This management focuses on creating positive changes in markets and industries through technological, product, or business model innovations. which leads to the creation of businesses that can conquer new markets with continuous innovation and contribute to economic and social development. 

 

Insurance management

It is called the process of planning, organizing, directing and controlling resources and activities related to providing insurance services. The main goal of insurance management is to provide suitable financial coverage for customers and to balance the risks and profitability of insurance companies. This process includes analyzing and evaluating risks, determining insurance prices, designing insurance products, managing claims and monitoring the performance and rules of the insurance industry.

Insurance managers must develop strategies to attract new customers, maintain existing customer satisfaction, and optimize financial resources in order to sustainably make companies profitable. They also need to make smart decisions about new product offerings and service enhancements by analyzing data and predicting market trends.

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